Radical 巾
11 strokes
esteem 尚 (542a) + towel 巾 (427a) = often 常
常常 chángcháng often (colloq)
经常 (244) jīngcháng often
非常 (328) fēicháng unusual; very
[平常 (309) píngcháng ordinary; normally]

If you esteem the towel the king gave you, you will use it often. / [DIY pronunciation]